Self Promoting: An Approach
Self promoting is a daunting task as an entrepreneur when starting out. You don’t want people to get the wrong impression of you amongst many other things. I know for myself I struggled a lot with this as well until I took a few sales jobs. From that experience alone plus running this business generally, I’ve learned some things.
So here’s a few tips to keep in mind on how to approach self promoting and doing it properly.
Qualifying A Person
From my sales experiences one term that flew around is qualifying a person. When you decide to create a product or a service and promoting it, you want to ensure this person does want to know. Most of it boils down to understanding people on a fundamental level. But there is an easy way to qualify a person and that is simply with questions.
Questions from people are in essence what makes people interesting. When we don’t ask questions in conversations it can be tough to carry on one. Not to mention asking questions forms stronger bonds with people.
How I approach it is I generally keep it open. I tell people who I am and what I do. “I’m a blogger, youtuber, and author.” and leave it at that. The aim is to keep it simple and brief.
You want people curious. Only when people start asking more questions do you provide more information.
I understand that it can be tough, that you want to provide as much info as you can. But don’t.
Remind Yourself Not Everyone Is Your Fan
I stick to strictly questions to qualify an individual but at the end I don’t push my product onto people. There are times where you do need to do that as opposed to showing indifference. There is a time to push and take action as opposed to letting people know.
But also there will be some people who won’t buy your stuff. Even those who encourage your product or service and provide moral support.
What I’m trying to get at with that is to not see everyone as a fan. See people -when self promoting- as a potential customer after you qualify them. Sit down and talk to them a little bit and see if they are your ideal audience before getting into how they can buy your stuff.
Self Promoting Isn’t Easy
I get that it can be a challenging thing, but the thing with entrepreneurship is that it pushes you. You discover new things that you didn’t know you had. Obviously getting a sales job is one way to boost confidence and be comfortable in those situations.
But by approaching the problem with a mentality that you’re aiming to inform people and expanding once people ask, your “pitch” can be simply a regular conversation topic. A regular conversation topic can certainly be a lot better than a sales pitch.
To your growth!
Eric S Burdon